CWCU : Certified Workers’ Compensation Underwriter

What it is:

A unique certification with a curriculum that focuses on new business development and Workers’ Compensation expertise as opposed to generic insurance information.

It is only awarded to members of AcuComp.

What it does:

A) Measures to the penny, the premium dollars that a prospect would have saved as a result of participating in the AcuComp process for the last four years.

B) It represents a non-replicable and non-defensible point of difference or wedge to the prospect.

C) Provides third party participation, our sales staff, at “point of sale” to assure replacement of the incumbent agent.

D) Provides ongoing sales techniques which includes but is not limited to prospecting telephone approaches, closing techniques, acquiring mid-term BOR letters, removing the incumbent without negative comments, and handling objections, to name a few.